Great deal if you are a Costco Members.
XR65X90K $1,849.99 Delivered is the best price anywhere. Most other places are selling it for $1995 plus shipping.
Powered by Cognitive Processor XR, Sony’s Full Array LED panel with unique new LED structure and XR Triluminos Pro enables X90K to access over a billion colours and reproduce each one with the subtle differences seen in the real world. It can detect colour from saturation, hue and brightness to deliver natural shades in every detail, especially in greens and reds.